Yeah so it is true that the whole dance music scene is getting more and more commercial. Deadmau5 doing sky scraper sized projection shows for a phone. HARD being bought out by LiveNation and having a lot more sponsors selling stuff onsite. Pitbull taking TJR’s dance floor burner and turning it into……whatever he calls his productions. Lest we forget, no evil comes without some good. With big business tapping into the scene, we’ve been getting more and more free concerts! Something I’ll never get tired of. Sony is hosting Poolside for a free event at their store in South Coast Plaza. All you gotta do is RSVP (click here). Come. Chill. Dance. Eat free tacos. Buy shit (if you want). It’s all in good fun! Allow me to add events like this to reasons why I f*cking love southern California, and you should too.