The CoachellAltDelight series will put focus on the low key Coachella
artists that we at C+A+D feel like you should know about.
Less than a week till we’re all together!

If you’ve got a musical sweet tooth, chances are you’ve already heard of New York City’s The Pains of Being Pure At Heart. It seems appropriate that the band was named after an unpublished children’s book–there’s something sweetly melancholy about their sound, like a story you vaguely remember someone reading to you as a child. As you continue to listen, though, you realize why they seem so familiar: their sound is a fizzy hodgepodge of indie from the past two decades. Something in the vocals and driving bass bears an uncanny resemblance to Belle and Sebastian, meanwhile drawing comparisons to Peter Bjorn and John and even Passion Pit. Sharing the Coachella stage with Cut Copy and The Black Keys, The Pains of Being Pure At Heart just might provide you with a nice musical dessert on Friday.

The Pains of Being Pure At Heart-Young Adult Friction
The Pains of Being Pure At Heart-Heart In Your Heartbreak